Business Analyst Project
The key tasks I was responsible for throughout this project included, external research, internal data collection and employing traditional business frameworks, interview research, data analysis and presentation, and report writing.
During my co-op term I:
- initiated external and market research to develop insight into general best practices and industry standards for digital fundraising strategies.
- conducted an internal audit of the current state of digital fundraising efforts from within the organization by collecting and interpreting internal revenue data from the organization's CRM program, conducting interviews with key stakeholders in the organization, and generating a SWOT analysis.
- synthesized and cross-examined all research and internal audit data to develop a comprehensive multi-channel digital fundraising strategy that incorporated industry best practices and specific internal needs for the organization.
- Oversaw and lead the implementation of the digital fundraising strategy by developing Donor Journey Mapping, Communications Guidelines, and Seasonal Campaign calendars in addition to designing and launching new web pages and contact lists.
Email Automation User Flows Diagram
Donor Marketing Journey Map + Personas
Learning Significance