A creative and strategic thinker with a passion for Business, Social Impact, and Digital Marketing
Through my experience as a Digital Marketing Lead at The Starfish Canada, I gained many valuable digital marketing skills. Some of these skills included general digital marketing strategy, Email Marketing and copywriting, SEM and Paid Search through Google ads, and Google analytics.
Through my second co-op work term with The Starfish Canada, I took on a Business Analyst project to design and implement a comprehensive digital fundraising strategy to support a strong financial future for the rapidly growing charity organization.
As a Recruitment Coordinator with PFM Executive Search, my main responsibilities included researching and assessing candidate profiles on LinkedIn Recruiter, managing the hiring process for a fall recruiter role, and developing a comprehensive Social Impact Report for the firm.
Through my studies as a Master of Management student at UBC's Sauder School of Business, I completed a Community Business Project to consult with BEST Environmental Charity on developing a comprehensive and organization-wide Corporate Sponsorships Strategy.
This research paper examines the Canadian media portrayals of refugees and immigration policies in Canada versus The United States of America. Through this project, I utilized qualitative research skills to create a nuanced summary of themes in Canadian media's portrayal of immigration policies.
In this Case Analysis project, I utilized my creativity, strategic thinking, and knowledge of traditional business frameworks to analyze key issues and develop recommendations for a business case involving Yellow Tail Wines.